Privacy Policy

1. Introduction

Analytiq Impact ("we", "us", or "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share information about you when you visit our website at analytiqimpact.com or engage with our services.

This policy is written in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws. Please read it carefully.

2. Data Controller

The data controller responsible for your personal data is:

3. What Data We Collect

We may collect and process the following categories of personal data:

• Contact information — name, email address, and any details you provide via our contact form.
• Usage data — pages visited, time spent on site, browser type, device type, and IP address (collected via Google Analytics / Google Tag Manager, only with your consent).
• Newsletter subscription data — email address if you subscribe via Substack.
• Cookie data — your cookie consent preferences stored in your browser's local storage.

4. How We Use Your Data

We use your personal data for the following purposes:

• To respond to enquiries submitted through our contact form.
• To send newsletters and updates (only if you have subscribed).
• To analyse website traffic and improve our website experience (only with your consent).
• To comply with legal obligations.

5. Legal Basis for Processing

We process your personal data on the following legal bases under GDPR:

• Consent — for analytics cookies and marketing communications. You may withdraw consent at any time.
• Legitimate interests — for responding to contact form enquiries and improving our services.
• Legal obligation — where required by applicable law.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Specifically, we use Google Tag Manager and Google Analytics to collect anonymised usage statistics — but only after you have given your explicit consent via our cookie consent banner.

You can manage or withdraw your cookie consent at any time by clicking Cookie Settings in the footer of our website.

7. Data Sharing & Third Parties

We do not sell your personal data. We may share data with the following trusted third parties solely to operate our services:

• Google LLC — for analytics and tag management (subject to your consent).
• Substack Inc. — for newsletter delivery if you subscribe.

All third-party processors are required to handle your data in accordance with GDPR and applicable data protection laws.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact form submissions are retained for up to 12 months. Analytics data is retained in accordance with Google Analytics' default retention settings.

9. Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or UK, you have the following rights:

• Right of access — request a copy of the personal data we hold about you.
• Right to rectification — request correction of inaccurate data.
• Right to erasure — request deletion of your personal data ("right to be forgotten").
• Right to restrict processing — request that we limit how we use your data.
• Right to data portability — receive your data in a structured, machine-readable format.
• Right to object — object to processing based on legitimate interests.
• Right to withdraw consent — withdraw consent at any time without affecting prior processing.

To exercise any of these rights, please contact us at hello@analytiqimpact.com. We will respond within 30 days.

10. International Transfers

Some of our third-party providers (such as Google) may process data outside the EEA. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

12. Contact & Complaints

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO). In the EU, contact your national supervisory authority.